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©Broadcaster 2020
We [ALSO] are
bas
We are
Instead of telling you what we do, we would rather explain what we are.
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Read the Manifesto
Are we a content agency? An audio-visual producer? Communication consultants?
Each label fits us, but they don’t really describe who we are. Because we are all three at once, and so much more.
We are
Audience Builders
EVERY COMPANY IS NOW A MEDIA COMPANY
Tom Foremski
We build audiences, be it for brands or for media companies. After all, Tom Foremski said it best: “every company is now a media company”.
We are
Transmedia
We prioritise ideas over formats.
We do not believe in digital communications, digital strategies, or digital creativity as stand-alone concepts. We believe in good communication, in a world where the line between ON and OFF is fading, and the future will be “onLife”.
We are
Storylovers
We love good stories
Our art and passion lies in discovering and telling them. We don’t believe in empty words. Our content is inspired by a brand’s essence. Real stories for real people.
We are
Trust Believers
THE RELATIONSHIP BETWEEN BRAND AND CONSUMER IS BASED ON TRUST
We believe that the relationship between brands and consumers, just like the relationship between media and its audience, is based on trust. Now more than ever, in the age of post-truth and infoxication, we have become advocates for the principles of journalism: accuracy, independence, and credibility.
We are
People-Centric
WE THINK LIKE VIEWERS BEFORE THINKING LIKE PRODUCERS
We do not work for companies, institutions, or media outlets. We work for your audience. That’s why we think like viewers rather than producers. Because we owe that not only to our clients, but most importantly: to the audience.
We are
Broadcaster